Getting started with AdSense

A very important element in the rapid adoption of AdSense is that it has become much easier for publishers to get ads on their sites as quickly as possible.

Integrating AdSense into your website only takes a few minutes, and you may be on your way with one or more well-integrated AdSense ads.

First you need to navigate to http://www.google.com/AdSense and either apply or log in with your existing account and password. What follows is a page presenting the Google AdSense Terms and Conditions that you must agree to in order to proceed.

You are presented with a report page that you can use to get a detailed view of how your AdSense ad is doing. This allows you to maximize your AdSense revenue by improving the content and layout of your site.

At the top of your page, you also have a link to the setup section where you can generate the code that will need to be pasted on your website to place the AdSense banner on your page.

You can use AdSense for text (the said ad), using the search box, or with referrals. Your choice of these options depends on how users will navigate your site.

Lastly, there is a "My Account" tab that allows you to set up details related to your account, payment and tax information.

To add text ads to your site, go back to the "AdSense Setup" tab and click the "AdSense for Content" link. Make sure cookies are enabled in your browser.

You can choose between ad units and link units. The former contain text and/or images for each entity relating to a certain site, most of which are accompanied by detailed descriptions, the latter containing only some sort of link.

Of course, it's a little hard to know which type you should use, so you should probably experiment with both for a while before making a decision.

You can also see an example of what the unit will look like on the right side of your page. However, you can only use three ad units and one link unit on any given page. This is believed to be a step that Google takes for quality control.

The next step is to choose your ad format and colours. You can basically choose any colour palette you choose with Google if you don't have the time or skills to create it. You can constantly see what the palette will look like with the help of an example. What works best in terms of looks and revenue will vary with the look, feel and content of the website.

However, your ad formats are limited to a choice of eleven formats. There's an "Ad Format" link that takes you to a page that also lets you see all of these in action so you can decide which one is a good fit for your site. What is sometimes the most intrusive, again doesn't work the best, it can vary from website to website.

After you are finished with the customization, you can click "Continue" from the bottom of the page.

You are now presented with a section titled "AdSense for Content". You can click anywhere in the text and it shows the JavaScript required to run AdSense. This will automatically select the text in the box.

You can then copy and paste it directly into your pages. If you use dynamic pages, you should paste this code into your template to ensure that it displays on any page of your website. Some advertisers choose not to display AdSense on every page, and this is understandable. An example of this is a company that has AdSense may also have terms and conditions that essentially provide legal resources that would probably be considered inappropriate.

Then what's left of you is to get the content on your page (provided you don't already have any). Google AdSense crawlers will come to your site soon, ensuring that the ads displayed are relevant to the content of your site.

And you're all done. For a simple page it really should be a matter of a few minutes, which is exactly what makes AdSense love so many people. Though it is fast, its wide appeal also makes it the best. Being the most popular, advertisers and publishers alike look to AdSense and AdWords as their natural first choice. tools for AdSense

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